(EMAILWIRE.COM, December 29, 2017 ) Content marketing has been a very important role in a business’s marketing strategy. As most of the audience relies on digital information, every company should be able to keep up with this demand. Blogging is one of the channels that has boomed but after quite some time has lost its magnate to marketers. Different channels like Newsletters, Social media, websites and mobile apps created a huge impact on the decline of blogging.

Even though social media groups like Snapchat, Instagram, Twitter, and Vine are said to have pretty much taken over the society, blogging is still alive. Zanita Whittington, a top-tier fashion influencer gives her thoughts about blogs as, “While there’s no doubt that various forms of social media have been drawn to the spotlight in recent years, a blog will always be the only platform where true aesthetic autonomy can be achieved.”

In a survey that is delivered to B2B marketers proved that blogging is not dead. It is shown that the top three marketing content were blogging (65%), case studies (64%) and another 64% for social media. Even 80% of B2B and 75% of B2C marketers have proven that they incorporate blogging into their current strategy.

There is also a clear data that reveal companies that have published 16 and above blogs monthly have a higher chance of generating leads than those companies who does publish 0-4 blog posts per month.

A blog is also search engine wise. Blogging is not all about just content. Those who would want to know how to start a blog must know that it should be search-engine-optimized content. With it being keyword-rich, a particular brand or company will likely benefit from it in the years to come. In addition, blogs are usually on the first page of the search results and can stay long on that spot.

Aside from attaining a higher rank, blogs can also generate sales. A report suggested that 69% of companies ascribe their lead generation to their blog posts. Once a user has come across a thoughtful blog post, it can be the start of a deeper contact but without the pushy sales on the front line. Having series of blogs will also help the sales team have a go-to information that they can share with the client via different social networks.

To sum it all, blogging is not dead. In the past decade, it has been talked about but blogs still continue to serve as a great marketing channel that not just helps every brand but also every individual who seeks for reliable information.

About Arlie Wall

Arlie Wall is a web developer based in Los Angeles, California. Some of his associates who are aware of his qualifications have convinced him that there are many aspiring writers who could benefit from a little advice. Having learned the hard way himself, he will say that he wish there had been a website just like this when he got started.



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